Marketing Operations Lead

• Establish the overarching operational strategy, frameworks, and infrastructure—including core intake, timelines, and capacity management models—to ensure marketing scales predictably.
• Drive capacity planning and resource allocation models, leveraging predictive reporting to eliminate bottlenecks before they impact delivery.
• Establish cross-functional intake frameworks that standardize how campaigns and routine updates move from brief through execution across all channels.

• Own the strategy, roadmap, and administration of the marketing tech stack (HubSpot, Asana, etc.), ensuring systems are optimized to support strategic organizational goals.
• Establish and enforce strict data governance, taxonomy, and lifecycle management practices across all contact records, lists, attribution reporting, and marketing analytics.
• Architect scalable automation workflows and maintain end-to-end operational enablement, establishing team training standards and system documentation. 

• Oversee the operational framework for partner marketing deliverables, establishing standard operating procedures (SOPs) for briefs, assets, and approvals between Partnerships and Marketing.
• Architect and maintain a scalable enablement library (pitch assets, case studies, proof points) with clear cross-functional governance and approval loops.
• Design reporting mechanisms to track output metrics and deliver insights that support partner renewals and strategic reviews. 

• Champion the AI transformation strategy, driving team adoption of AI tools (e.g., Claude) by architecting prompt workflows and automation pipelines that maximize team output while maintaining quality standards.

• Serve as the strategic operational liaison between Marketing, Partnerships, Programs, and Events, aligning marketing production pipelines directly with high-level organizational goals.
• Define and enforce cross-departmental handoffs, service level agreements (SLAs), and feedback loops without absorbing non-operational creative or sales execution. 

• Support major campaigns, events, and organizational priorities as needed, and build positive working relationships across teams and with external partners, in line with Platform Calgary’s brand, privacy, and data practices.

• Marketing runs on systems this role designed and owns — not tribal knowledge or last-minute fixes — so commitments are scoped early and delivered predictably.
• Because the operational “how” is fully owned here, the Content Marketing Specialist and the Partnerships team are freed to focus entirely on their own strategic work: content quality and sponsorship growth.

• Sponsorship sales, pricing, contracts, renewals, or the overall partner relationship — this role is the Marketing point of contact for approved deliverables, not the deal owner.
• Final content writing, editing, or publishing; event logistics; founder recruitment; community management; brand strategy; or creative direction.

• 5–6 years of progressive experience in marketing operations, revenue operations, or complex marketing project management.
• Proven track record of designing, architecting, and scaling operational systems, intake frameworks, and workflows in a multi-stakeholder environment.
• Advanced expertise in CRM architecture and marketing automation platforms (HubSpot expertise required).
• Technical proficiency in system integrations, workflow engineering, and AI productivity platforms (e.g., Claude, Asana, G-Suite, Slack, Notion).
• Demonstrated experience developing AI-assisted workflows or business automation to drive operational efficiency.
• Strong cross-functional leadership, analytical problem-solving skills, and high attention to detail.